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Discover the Perfect Audiobook Producer: the Players

By Jason Brenizer,

January 9, 2016

Morgan Freeman NarratesIt’s always good for everyone to be on the same page when covering a new topic.

So let’s define the different players in the audiobook slice of the book publishing pie.

 

AUDIOBOOK PUBLISHER:

Let’s ask the question, “With whom does a publisher shake hands?” A publisher usually has negotiated with a creator’s agent for the rights to intellectual property. The book (in print, ebook, and audiobook) for an author. The song for a musician. That’s a handshake (or contract).

Shaking HandsThe publisher then turns around and shakes hands with a distributor. In the print world, that distributor then shakes hands with book sellers. In the digital world, most distributors are also sellers.

Digital distribution for audiobooks is relatively new, so there is no tried and true way that this all shakes out. A publisher might cultivate relationships with digital distribution sites directly. Or it might leverage the distribution contacts of a large audiobook producer.

But the bottom line is that a publisher is usually in charge of collecting money from all the different sellers, then disburses money due to the author (and potentially others) in the form of royalties.

The publisher takes a healthy cut of each for managing all these relationships for the author.

PRODUCER:

Alpha dogA producer oversees all the aspects of turning the author’s written word into a spoken story.

This can mean leasing a studio (if they do not have one in-house) for recording. It can include hiring narrators, audio engineers, and audio editors.

It is also possible for the producer to wear everyone of these hats herself. That’s why this term can get so confusing.

If it takes a pack of players to create an audiobook, the producer is the Alpha Dog.

And a producer who can land an A-list actor, like Mr. Morgan “Gravitas” Freeman, deserves an almighty paycheck.

NARRATOR:

Jason Brenizer - NarratorThe person(s) who read the words of your book aloud, both the narrative or action, and the dialogue. One actor or performer can read the entire work, or various actors can be hired to play different parts.

There are equal parts acting and craft to narration.

It’s the actor’s job to be vulnerable, play, and perform the descriptions and dialogue with truth and non-judgement.

It’s the craftsman’s job to understand the techniques of microphone performance.  Can he maintain energy throughout a multi-hour session? Is he consistent with character voices from beginning to end of the book? Does he have control enough to avoid ugly mouth noises or heavy breathing.

AUDIO ENGINEER:

Voice Over Studio 101This professional sets up all the gear to capture the narrator’s performance through a microphone and record it onto a computer with optimum quality.

A recording is only as good as the weakest link in the chain.

A good engineer knows how all the links work together–from mic to pre-amp, from compressor to A/D converter–and can troubleshoot glitches quickly.

AUDIO EDITOR:

Adobe Audition Clean NoiseThe audio editor is like a film editor. She takes the raw performance, selects the best clips, and stitches them together.

This is where the shape of a performance can be fine tuned. A good editor will think in terms of pacing.

She can create suspense by withholding a reply longer than expected. She can create tension and even confusion by speeding up a performance.

If there are extraneous noises, those will be removed with a variety of special techniques.

The editor is often also in charge of exporting the final files in the format requested by the distributor.

DIGITAL DISTRIBUTOR:

audiobook Digital DistributorsThis business interfaces with the fans, usually through a website that makes it simple to search for titles. Audible.com is a perfect example.

Smart distributors will spend the lion’s share of their energy on enhanced marketing campaigns to maintain a strong relationship with their customers.

 

Audiobook Producer - Jason Brenizer

Jason has produced and narrated a variety of top selling audiobooks, including titles in Mystery, Science Fiction, and Fantasy.

Tell Me More>>

Tagged:audiobookdistributionnarrationproduction

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Recent Posts

  • 50 Critical Questions–Discover the Perfect Audiobook Producer
  • Discover the Perfect Audiobook Producer: the Players
  • Discover the Perfect Audiobook Producer: The Introduction

Rotating Tweets

@AlexHormozi I was 12 playing pool at my parents’ bar against a man in his 40’s. My dad could tell I was going easy on the guy. My dad pulled me aside and said, “Never throw a game.” I took it to mean always act to the best of your abilities.

About 2 weeks ago from Jason Brenizer - jbrenizer.eth's Twitter via Twitter for iPhone

@AlexHormozi It’s possible that my doubt and fear today is clouding my memory, but I can’t remember a single positive piece of wisdom from my father. I doubt the following counts as something to actively apply as an adult. “Don’t pick your nose. Your head will cave in.”

About 2 weeks ago from Jason Brenizer - jbrenizer.eth's Twitter via Twitter for iPhone

@RichardDawkins I wish people could take the totality of their experience of your content and use it to decipher humor, wit, or sarcasm. If this is someone’s first encounter with your views, well then, I guess this tweet in a vacuum could lead to confused reactions.

About 3 months ago from Jason Brenizer - jbrenizer.eth's Twitter via Twitter for iPhone

@photodesign @elonmusk @SpaceX Musk would have more time and energy for Tesla and SpaceX if he had not purchased Twitter and that’s world changing impact that I feel is most important. Also, my logic breaks down if by extension I’d have to give a murderous psychopath a pass for faulty genetics or brain tumor.

About 4 months ago from Jason Brenizer - jbrenizer.eth's Twitter via Twitter for iPhone

I’m likely falling into “if he gets a pass then so do I” territory. Lesson here: I shouldn’t waste my time tweeting about Elon Musk and other people or topics I don’t know enough about and have no impetus to research to become less ignorant.

About 4 months ago from Jason Brenizer - jbrenizer.eth's Twitter via Twitter for iPhone

Follow @jbrenizer
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